One is to follow a horizontal growth strategy, where you create new business by serving your production chain, forward or backward. A furniture industry, for example, that sets up a brand of home decor stores. Eventually, she could also get a factory for edge ribbons, screws, or even a logger. While my example is something big, it can also happen on a smaller scale. An advertising agency that wants to invest in an express press can be a more realistic example. Now cover the main types of research, so you can evaluate which one makes the most sense to you right now. With the Satellite Market Research you can find the best deals.

Consumer Habits Survey

Consumer habit research is, in my view, research that should be done on a recurring basis especially because habits change rapidly, according to the global context and, especially, with the change in behavior between different generations. With it, you can better align your marketing strategies by defining, for example, which social networks are worth being present. In addition, it can be a great starting point when developing new products or services.

Identify other additional relevant information.

This is where you should write down the additional information that is important for decision-making, such as which suppliers have products they are lacking in, which privileges large entrepreneurs at high prices, and other information that may be relevant.

Most companies are interested in market tactics that cover every point of well-crafted market research because with this research you can draw conclusions on how to behave in the face of adversity and threats. It is noteworthy that market research needs to be done impartially, with a critical eye and far from protectionism for information to be harnessed fairly.

Now tell us: has your company done any market research? What were the results obtained? Use the space below to share your experience and opinion on the subject. Spread the knowledge. Like and share on your social networks.

The approach must be respectful and polite, so that the target audience does not feel forced to respond. Another important point is to avoid any kind of induction or manipulation of responses. Otherwise, the search will be ineffective.

Organize, tab and rate

The research results can be consulted in the future by the company, which makes it so important to structure it in an organized manner, recording all data systematically. In this final phase of the research, it is necessary to include graphics, tabs, images and other resources that the entrepreneur deems pertinent. If you do not have specific skills for tabulating and evaluating results, seek professional support. A good alternative is to seek advice from companies and specialized agencies. Undoubtedly, market research can identify problems, scale opportunities and minimize the risks of your business.

The approach must be respectful and polite, so that the target audience does not feel forced to respond. Another important point is to avoid any kind of induction or manipulation of responses. Otherwise, the search will be ineffective.

Organize, tab and rate

The research results can be consulted in the future by the company, which makes it so important to structure it in an organized manner, recording all data systematically. In this final phase of the research, it is necessary to include graphics, tabs, images and other resources that the entrepreneur deems pertinent. If you do not have specific skills for tabulating and evaluating results, seek professional support. A good alternative is to seek advice from companies and specialized agencies.